Privacy Policy

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Effective as of 14 December 2021.

When you use Flo, you are trusting us with intimate personal data. We are committed to keeping that trust, which is why our policy as a company is to take steps to ensure that individual user's data and privacy rights are protected and to provide transparency about our data practices.

The purpose of our Privacy Policy is to explain what data we collect, how it is used and shared, and how you can control it.

Here’s a summary of our Privacy Policy to give you a quick overview of our data practices. The summary is not a substitute for reading the full policy to obtain important information about your personal data, how we use it and your rights with respect to it. Please read this Privacy Policy in full along with our Terms of Use, but here are a few key takeaways we hope you will find useful:

The data that serves you
The data that serves you

When you use Flo, we collect your Personal Data and may use it to improve the user experience, such as increasing the accuracy of predictions, personalizing product offers, the insights you get, etc. For research activities we use only de-identified or aggregated data, which cannot be associated with you.

You can contribute to the growth of the Flo community
You can contribute to the growth of the Flo community

If you consent, we may use technical information about your device and other information about you (such as your device’s unique technical identifier, age group, subscription status, and the fact of application launch) for promotional purposes to reach more people like you who we believe may be interested in using the Services. You can always withdraw your consent. Please see the section below titled “Processing to find new Flo users and stay in touch with you” for more information about how to withdraw your consent.

You are in control
You are in control

You may ask to access, modify, correct, erase, and update your Personal Data by writing to us at support@antenate.health. For iOS Flo Premium users, the App also enables you to download a report containing some of your Personal Data from within the App. Please be aware that erasing or modifying some Personal Data you have provided could affect your ability to use certain features of the App that rely on historic data.

Securing your data
Securing your data

We take reasonable and appropriate measures to protect your Personal Data from loss, theft, misuse or unauthorized access.

We limit children’s access to the App
We limit children’s access to the App

You must be at least 13 to use the App (16 for European Economic Area (“EEA”) residents). We do not knowingly collect information from children under 13 (16 for EEA residents), and we do not allow people to use the App if they are younger than 13 (16 for EEA residents). Moreover, some of the App functions are limited for users that are younger than 18.

You can freely talk to us
You can freely talk to us

We believe in transparent and open dialogue, so we strongly encourage you to contact our Support Team at support@antenate.health, our Data Protection Officer at dpo@flo.health or send a message via our dedicated email if you have questions about this Privacy Policy, how we collect or process your Personal Data, or anything else related to our privacy practices.

Introduction

This Privacy Policy explains how Flo Health, Inc. (“Flo” or “we” or “us”) collects, stores, uses, transfers and shares Personal Data from our users (“you”) in connection with the Flo mobile application, Flo Period & Ovulation Tracker (the “App”)*, and the flo.health website including any products and services related to it (the "Website") (all collectively, the “Services”).

We reserve the right to and may change this Privacy Policy from time to time. If we make any material changes, we will notify you by email (sent to the email address provided when you register), through the App, or by presenting you with a new version of this Privacy Policy. If permitted by applicable law, your continued use of the Services after the effective date of an updated version of the Privacy Policy will indicate your acceptance of the Privacy Policy as modified. In some cases, you will be given a choice about whether to explicitly accept changes to the Privacy Policy. If you do not accept the terms of the Privacy Policy, please do not use the Services

Please check the Privacy Policy posted on our Website and in the App for the latest updates on our data privacy practices.

Personal Data we collect from you

We collect Personal Data about you in a variety of ways. Sometimes we collect Personal Data automatically when you interact with the Services, and sometimes we collect the Personal Data directly from you. At times, we may receive Personal Data about you from other sources and third parties.

Personal Data you provide to us directly:

General Information. When you sign up to use the Services, we may collect Personal Data about you such as:

Name;
Email address;
Year of birth;
Password or passcode;
ID (for limited purposes).

In many cases, we may be able to infer your gender by your use of the Services.